We work online, we educate and entertain ourselves online, and we shop online. As a retailer, if you haven't got a web presence, it could stifle your customer service and reach. The traditional brick and mortar storefront is great but there are certain limitations - staffing costs, maintenance and upkeep and storage of stock all make the work of selling goods to the average shopper very expensive, and limited by the need to keep opening hours. So, if you feel that online retail is something that you should consider for your business, here are a few benefits you might like to know about.
Minimal setup costs for eCommerce sitesYou can save a lot of money by building a virtual storefront.
Even if you spend quite a bit during the development phase, it will ultimately become a wise investment. Maintenance compared to a physical building is usually a fraction of the price. Hosting costs are reasonable and much less than utility bills for an equivalent physical store's heating, lighting, water and WiFi would be.
Become a customer service heroDealing with customer interactions without the face-to-face aspect of service can save you a lot of time and help you boost your reputation with minimal effort. With electronic banking integration and bookkeeping tools, you can easily turn around hot button customer service issues (like refunds) with minimal effort and from the comfort of your own home.
And electronic transactions save you from transporting cash to the bank and risking your personal safety.
Marketing, advertising and sales swiftnessUse tools such as social media platforms to help spread the word about your business in the same way that passing foot traffic might in the real world. The advantage is that you're not restricted to the demographics of your own town or city - you can reach people globally and you don't have to rent the costly exclusive address for great results.But your customers are not the only ones who can be global. For all the transactions that don't require your physical presence, such as drop shipping or emails, you can work from anywhere in the world. With automatic order routing systems, minimal staff numbers and effort are needed to help fulfil orders.Whether you choose to work from home, or rent a work space, whether you choose to run your retail business purely as an eCommerce venture or a mix of the physical and virtual, you will no doubt reach many more people if you allow them the option of buying from you online.
There is a lot of competition but with some savvy know-how you can thrive!.